Our Mission
Created by Mums, for Mums
At Bloom & Bare Co., we exist to support you through every stage of your motherhood journey. Whether you're just starting out, hoping for those double lines, surviving the fourth trimester and sleepless nights, navigating the chaos of toddlerhood, or enduring the 'Mum, go away, you're so embarrassing' stage at school drop-offs, we want you to feel seen, supported, and celebrated—because motherhood doesn’t always feel beautiful, and you know what? That’s completely okay.
We create thoughtful, everyday essentials designed with real-life mums in mind, helping simplify daily life while encouraging confidence, connection, and self-care. Our goal is to empower you to navigate the ups and downs of motherhood with a little more ease, a little less guilt, and a reminder that you’re not in this alone.
When you choose Bloom & Bare Co., you're choosing a brand created by mums, for mums. From hoping, to holding, to healing, we’re here for you every step of the way ♡
Reasons you'll love Bloom & Bare Co. ♡
Motherhood can feel extremely isolating - but you're not alone. Our blog and posting space gives you a safe, judgment-free zone where you can ask questions, share wins and struggles, and connect with other mums who truly get it.
From feeding on-the-go to keeping your baby (and your hair) covered, our adjustable pillow and innovative cover are made for real-life. Compact for travel, comfortable without a couch or armchair, and designed with a viewing window, secure neck strap, and breathable fabric—they make everyday feeding simpler, wherever you are.
Every detail of our products are designed by mums, for mums - because we know how much the little things matter. Durable, practical and made to support your journey, our essentials are here to make your days a little easier, and your motherhood experience a little brighter.
Join over 5,000 Aussie mums and feel supported every day
Made for real motherhood—feed easier, save your arms, back, and hair, and get a little breathing space. All our products are backed by our 30-day risk free trial, so shop today!